Acquisition Executive (ROW)

Reports To: Acquisition Manager
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Support the Acquisition manager with day-to-day execution and planning of display marketing activity (including paid social, programmatic advertising, in-app advertising etc)
  • Proactive supervision and reporting on display performance
  • Work closely with the Acquisition Manager to align on the delivery of all display campaigns
  • Perform the day-to-day ad placement and scheduling of event-specific campaigns
  • Assist in planning and creating acquisition offers for both sports and casino
  • Brief display assets to the creative department and ensure imagery is delivered within specified deadlines
  • Ensure that campaigns follow compliance guidelines and have gone through the correct compliance process before they are published
  • Ensure invoices / billing / procurement documents are raised correctly and in a timely manner to pay both partners and platforms
  • Responsible for the onboarding of In-app partners and maintenance of current partners
  • Help the Acquisition Manager in improving our ASO performance and growing our in-app acquisition

Key Relationships

  • Central Marketing and Tools teams
  • CRM and Engagement teams
  • Conversion
  • External partners (agencies, marketing partner, affiliates, traffic)
  • Analytics team
  • Technical teams
  • Product teams
  • Operations team – Customer Service and Payments Operations
  • Fraud team
  • Compliance team

Person Specification, Skills, Experience & Qualifications:

  • Previous experience in an acquisition / marketing position is an advantage
  • Experience in the gambling industry is a plus
  • Fluent in English – both written and spoken, excellent grammar is required
  • Ability to work independently as well as in a team is needed
  • A strong communicator, with good interpersonal skills

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    BetVictor is an equal opportunity employer.