Acquisition Executive (talkSPORT BET)

Reports To: Acquisition Manager – talkSPORT BET
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Supporting Acquisition manager with day-to-day execution and planning of acquisition marketing activity
  • Proactive daily supervision and reporting on performance marketing and organic channels
  • Working closely with Digital Marketing team on assisted execution of our Display, SEO, and PPC channel activity
  • Reporting on daily, weekly, monthly activities of the sports and casino acquisition department activity
  • Perform the day-to-day ad placement, and scheduling of the event-specific campaigns
  • Reporting of end-to-end campaign data and providing strategic recommendations
  • Assisted planning of acquisition activities across Sports and Casino products
  • Documenting and communicating with the digital marketing team and wider business the efficacy of campaigns/tests
  • Brief acquisition assets to the Creative Department and ensure its delivery to meet the deadline
  • Working with Promotions team, to identify and suggest potential growth opportunities
  • Ensure that the acquisition activities are following the ASA compliance guidelines
  • Manage and be accountable for billing reconciliation, and invoicing
  • Working closely with internal Digital Marketing team to align on all campaign’s delivery

Person Specification, Skills, Experience & Qualifications:

  • Passionate about sports and betting
  • Deep understanding of Digital Marketing and its implication
  • Strongly analytical, who’s not afraid to dive deep into data
  • Experience in PPC, Paid Social, and Display (preferably across the agency as well as on the client/business side)
  • Experience in using Google Ads, Facebook Ads, Apple Search Ads, Bing Ads is a plus
  • Knowledge of Programmatic is big advantage
  • Strong Excel skills (data analysis, pivot tables, bulk editing)
  • Ensuring internal compliance practices are adhered to with regards to campaign structure, setup, and optimisation
  • Excellent verbal and written communication skills
  • Ability to work independently as well as in a team
  • Experience in the gambling industry will be a plus
  • A team player who feels comfortable working with autonomy in a small team as well as fitting into a large-scale organisation

BetVictor is an equal opportunity employer.

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    BetVictor is an equal opportunity employer.