Acquisition Manager (Bingo Brand)

Reports To: Head of Bingo Brand
Department: B2B
Location: Gibraltar
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Key Responsibilities / Duties:

  • Budget and performance ownership for all Display & PPC third party activities.
  • Developing strategies for Paid Social / Display acquisition campaigns targeted at on-boarding new players through paid social, display/programmatic/RTB, ad networks & publishers and app marketing partnerships.
  • The day-to-day running of our Display and PPC accounts (campaign building, keyword development, bid management, ad copy creation, ad, extension and LP testing).
  • Developing & optimising the Retargeting strategy to increase the conversion rates.
  • Training and management of junior team members within the app & display space.
  • Identification and strategic recommendations towards new media purchases and data driven testing.
  • Working very close with the Media Buying Manager (internal) to align all campaigns and retargeting
  • Management of platforms used for ad delivery. serving, optimisation and performance monitoring.
  • Analysis of end-to-end campaign data and strategic recommendations.
  • Documenting and communicating with the marketing central team and wider business the efficacy of campaigns/tests, and providing recommendations based on analysis to improve and optimize future campaigns and strategies.
  • Suggest improvements and initiate projects for bingo brands and work closely with Product to deliver these.

Personal Specification, Skills, Experience & Qualifications:

  • Strong hands-on experience in PPC and Display (preferably across agency as well as on the client/business side).
  • Degree in Marketing Business, Communication or related discipline.
  • Experience in the gambling industry will be a plus.
  • Understanding of the registration to conversion acquisition model.
  • Demonstrated ability to develop, plan and execute display activities with direct partners as well as through 3rd parties.
  • Proven experience of hands-on management of tools across: audience purchasing and targeting, ad serving and delivery as well as performance monitoring.
  • Managing and executing display activities across premium inventory, direct partnerships, RTB and programmatic.
  • Experience across Facebook, Native ads, AdWords, Goole Analytics, Bing, Twitter, Premium Display, DSP Media.
  • Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
  • Working closely with other departments to brief opportunities, promotions and landing page setup, to fit in with the PPC and business goals.
  • Ensuring that PPC KPl's — target CPFA's, FTD's and budgets are in line with the plan.
  • Proven experience of aggressively growing new media channels across mobile web and App, with clear demonstration of testing, analysis and ROI optimisation.
  • Proven and strong understanding of current practices in digital marketing, social media, cross-device marketing, prospecting, look-alike targeting, retargeting and remarketing.
  • Proven ability to examine data from a variety of sources to form a complete analysis of a campaign and understanding attribution models as well.
  • Commercially focused approach to channel strategy and management.
  • Numerate and analytical problem solver, able to evaluate own data and provide recommended course of action.
  • Excellent communication skills.
  • Ability to work independently as well as in a team.

Relocation package:

BetVictor will take care of all your relocation requirements including booking flights, organising airport transfers, paying for movement of additional belongings and providing rental assistance for the first three months.

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BetVictor is an equal opportunity employer.

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