Affiliate Manager (Parimatch)

Reports To: Acquisition Manager UK
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Work with existing affiliates and proactively look to source new ones, forming strong working relationships with these partners
  • Identify and monitor affiliates who are not generating a return on investment and take appropriate action
  • Negotiate and manage agreements and commission structures for your assigned affiliates
  • Reactivate and incentivise inactive affiliates to improve performance
  • Monitor affiliate activity, analyse performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues
  • Attend Industry events on behalf of the company
  • Keep up to date on affiliate industry trends and developments from both a compliance and commercial perspective
  • Effectively co-ordinate with other team members and departments
  • Create and suggest offers and promotions that will drive acquisition and NGR to be promoted via the affiliate channel
  • Request and create marketing material including banners and landing pages for offers and promotions
  • Ensure all creative and content on affiliate sites is accurate and reflects the qualities of the Parimatch brand
  • Ensure ongoing compliance with regulations in the jurisdiction
  • Provide training to new team members
  • Utilise all reporting tools and make sensible analytical conclusions from it
  • Proactively investigate performance of campaigns and provide summaries of costs and performance

Key Working Relationships:

  • Parimatch Marketing Acquisition Team; ensure all affiliate processes and communication are aligned with best practice organisational guidelines
  • Affiliates: point of contact for all affiliate queries and communications around offers, site content and commission deal negotiations
  • Casino operations; Casino content and promotional cross-sells
  • Sportsbook operations; Sportsbook product and promotions
  • Trading; Price messaging and trending bets
  • Brand & Creative; Tone of voice & creative content
  • CRM; Customer promotions and communications
  • Compliance; Ensure all communications meet compliance guidelines
  • CX, Conversion optimisation and Landing Page creation
  • BI Anaylitcs – conducting both BAU and Ad hoc reports on request
  • Performance Marketing; assisting in campaign planning & event covering

Person Specification, Skills, Experience & Qualifications:

  • Must be proficient with MS Office, especially Excel and Outlook.
  • Task prioritization and time management skills
  • First class communicator with strong interpersonal skills and negotiation skills
  • High level of English, written and spoken
  • Experience working with affiliate channel and large budgets
  • Passionate and understanding about sports betting and/or gaming
  • Understanding of digital marketing Key Performance Indicators
  • Proven and strong understanding of current practices in digital marketing, social media, app marketing and cross-device marketing and how those can cross over into the affiliate channel
  • Proven ability to examine data from a variety of sources to form a complete analysis and report on main indicators and ROI
  • Attention to detail with analytical approach to tasks and workload
  • Positive, pro-active, can-do mentality
  • Experience working with Content Management (CMS) tools
  • The position is full-time (40 hours per week) working five days out of seven.

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    BetVictor is an equal opportunity employer.