Affiliate Manager

Reports To: Head of Acquisition
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Work with existing affiliates and proactively look to source new ones, forming strong working relationships with these partners.
  • Manage the BetVictor UK affiliate team and our portfolio of sports and gaming affiliates.
  • Identify and monitor affiliates who are not generating a return on investment and take appropriate action.
  • Negotiate and manage agreements and commission structures for your assigned affiliates.
  • Reactivate and incentivize inactive affiliates to improve performance.
  • Monitor affiliate activity, analyse performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
  • Attend Industry events on behalf of the company.
  • Keep up to date on affiliate industry trends and developments from both a compliance and commercial perspective.
  • Effectively co-ordinate with other team members and departments.
  • Create and suggest offers and promotions that will drive acquisition and NGR to be promoted via the affiliate channel.
  • Request and create marketing material including banners and landing pages for offers and promotions.
  • Ensure all creative and content on affiliate sites is accurate and reflects the qualities of the BetVictor brand.
  • Ensure ongoing compliance with regulations in the jurisdiction.
  • Provide training to new team members.
  • Utilize all reporting tools and make sensible analytical conclusions from it.
  • Proactively investigate performance of campaigns and provide summaries of costs and performance.

Key Working Relationships:

  • BetVictor Acquisition Team; ensure all affiliate processes and communication are aligned with best practice guidelines set out by the Affiliate Service Line.
  • Affiliates; point of contact for all affiliate queries and communications around offers, site content and commission deal negotiations.
  • Casino operations; Casino content and promotional cross-sells.
  • Sportsbook operations; Sportsbook product and promotions.
  • Trading; Price messaging and trending bets.
  • Brand & Creative; Tone of voice & creative content.
  • CRM; Customer promotions and communications.
  • Compliance; Ensure all communications meet compliance guidelines.
  • CX, Conversion optimization and Landing Page creation.
  • BI Analytics; Ensure all optimization efforts for German market are covered by analysis of our Analytics team.
  • PPC & Display; assisting in campaign planning, translation & event covering.

Personal Specification, Skills, Experience & Qualifications

  • Must be proficient with MS Office, especially Excel and Outlook.
  • High level of English, written and spoken.
  • Strong sportsbook interest and passionate about sports betting and/or gaming.
  • Excellent attention to detail.
  • Excellent customer care skills, passionate about helping customers and solving problems.
  • Excellent collaboration skills.
  • Negotiation skills.
  • First class communicator with strong interpersonal skills.
  • Positive, pro-active, can-do mentality.
  • Strong understanding of current practices in digital marketing, social media, app marketing and cross-device marketing.
  • Ability to examine data from a variety of sources to form a complete analysis of a campaign and understanding attribution models as well.
  • Detailed with analytical approach to tasks and workload.
  • Experience working with Content Management (CMS) tools and Photoshop an advantage.
  • Experience working with HTML, Graphic Designs- advantage.
  • Experience working with SEO – advantage.

The position is full-time (40 hours per week), working five days out of seven.

 

BetVictor is an equal opportunity employer.

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    BetVictor is an equal opportunity employer.