Reports To: Copy Lead
Department: Brand & Creative
Location: Gibraltar
Apply Now

A BetVictor Copywriter is a multi-skilled culture sponge who is always on the hunt for the next idea. They constantly look for new ways to sell the BetVictor Brand, this can be through persuasive copy, inspiring narrative or other thought-provoking means.

The Copywriter has the clearest sense of the BetVictor tone of voice, taking an active role in shaping and protecting it to maintain its conviction.

Working within the Creative Department the Copywriter is tasked with producing a wide range of output from mailers to ad scripts and much more. This requires a strong work ethic and passion for writing and narrative.

Do you see yourself in the above description? Read on.


  • Has a multi-faceted writing style adaptable to different formats, lengths and tone of copy
  • Has a keen sense of empathy knowing what inspires, provokes and engages
  • Able to creatively marry words and images in an effective way
  • Is acutely aware of cultural, technological and industry trends
  • Uses narrative and a flair for language to bring the brand to life


  • Proactive in seeking innovative ways to engage with the customer
  • Recognises the importance of tailoring approach to various forms of media
  • Aware of the importance of the customer journey and how to apply campaign and offer messaging most effectively.


  • Understands their role within the wider creative team
  • Aware of the importance of collaboration in producing engaging work in an efficient and effective way
  • Unafraid to offer up ideas both within the team and to other departments


  • Is verbally persuasive, able to sell ideas and concepts in an articulate way
  • Attentive to feedback, responding positively
  • Offers constructive feedback

Brand Guardianship

  • Has complete understanding of the BetVictor Brand
  • Adapts the brand to different media platforms with ease
  • Communicates the brand within the company bringing all departments onboard with its core values and what it strives to evoke.


  • Inspires self and others to take personal responsibility for own work and personal development
  • Displays integrity, honesty, reliability, responsiveness and openness to be trusted by colleagues from all departments
  • Acts as a source of inspiration internally which can ultimately translate to additional work and satisfaction

You Will Be

  • Confident in consistently producing persuasive copy
  • Able to manage and prioritise workload
  • Understanding of customer base
  • Collaborative
  • Proactive
  • Exceptional at researching
  • Producing copy for offer and product mailers
  • Creating narrative ideas for video
  • Writing scripts for video content
  • Ideally experienced in Gaming industry

Relocation Package

BetVictor will take care of all your relocation requirements including booking flights, organising airport transfers, paying for movement of additional belongings and providing rental assistance for the first three months.

Apply for this position

    BetVictor is an equal opportunity employer.