Reports To: Lead Copywriter
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:


  • Has a multi-faceted writing style adaptable to different formats, lengths and tone of voice
  • Has a keen sense of empathy, knowing what inspires, provokes and engages
  • Able to creatively, marrying words and images in an effective way
  • Is aware of cultural, technological and industry trends
  • Uses narrative and a flair for language to bring the brand to life


  • Proactive in seeking innovative ways to engage the customer
  • Recognises the importance of tailoring approach to various forms of media
  • Aware of the importance of the customer journey and how to apply campaign and offer messaging most effectively.
  • At a senior level, plays a key role in supporting multiple projects and aids the development of the Copywriting team
  • Proofread copy produced within the team and offer constructive feedback
  • Consistently produce innovative ideas to promote our products or enhance our brand


  • Understands their role within the wider Creative team
  • Works with Designers to combine their copy with imagery and video
  • Aware of the importance of collaboration in producing engaging work in an efficient and effective way
  • Comfortable with offering up ideas both within the team and to other departments
  • At a senior level, is able to recognise colleague skillsets and develop and utilise them effectively


  • Is verbally persuasive, able to sell ideas and concepts in an articulate way
  • Attentive to feedback, responding positively
  • Offers constructive feedback
  • Is a strong communicator, able to collaborate with other departments and convey ideas clearly
  • Unafraid to challenge where appropriate and equally open to pushback
  • Delivers strong idea pitches and presentations that aim to influence results

Brand Guardianship

  • Has complete understanding of the BetVictor brand and partner brands
  • Adapts the brands to different media platforms with ease
  • Communicates the BetVictor brand within the company, bringing all departments onboard with its core values and what it strives to evoke
  • Defines the brand and maintains the highest standards


  • Displays integrity, honesty, reliability, responsiveness and openness and is trusted by colleagues in all departments
  • Takes personal responsibility for their own work and personal development and inspires others to do the same
  • At a senior level, takes charge of narrative and copy aspects of projects, working closely with the Lead Copywriter
  • At a senior level, mentors others within the Copy team

Person Specification, Skills, Experience & Qualifications:​​​​​​​

You Will Be

  • Confident in consistently producing persuasive and engaging copy to support all areas of the business
  • Able to manage and prioritise workload
  • Collaborative
  • Proactive
  • Exceptional at researching
  • Producing copy for promotional and product mailers
  • Creating narrative ideas and writing scripts for video content
  • At a senior level, signing off copy and mentoring other Copywriters
  • Experienced in the iGaming industry (sports betting, casino, bingo)

Apply for this position

    BetVictor is an equal opportunity employer.