Key Responsibilities / Duties:
- Actively manage a full marketing and brand strategy, ensuring that you have an optimal mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand
- Establish additional market led operations processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial start up and agile approach and spirit
- You will be responsible for all marketing, business development and delivering ROI for your brand
- You will work on defining customer life cycle and maximising customer lifetime value working closely with internal marketing, Retention and HVC team.
- Conduct and negotiate affiliate and digital marketing agreements
- You will work closely with the Technical, Trading, Product and Commercial teams in order to ensure the effective coordination of operations and ongoing operational performance monitoring, and management.
- Maintaining a strong understanding with regards to the offerings of competitors in the marketplace.
- Manage annual budget planning, quarterly forecasting and EBIT performance
- Working collaboratively with product development and consumer marketing to ensure that the digital customer proposition is best-in-class in the market
- Define and communicate the local market strategy, offer and product for Thailand, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.
Person Specification, Skills, Experience & Qualifications:
- Extensive industry experience.
- Some experience at Senior level in a B2C environment in Thailand.
- Experience in developing profitable strategies and implementing vision
- Fluency in Thai and English (written and verbally).
- While very entrepreneurial but still with some experience of providing accurate reporting across all functions.
- Understanding of Thai gaming environment with a strong experience in customer acquisition and retention.
- Understanding of various gaming verticals and related products and how to maximize the profitability on each.
- Experience of aligning multiple internal functions across the company to meet strategic business objectives.
- Deep understanding of the Thai gambling marketplace.
- Experience in P&L management within a leading gambling operator.
- Proven track record of managing teams within a dynamic working environment.
- Prepared to be hands-on when required.