Country Manager – Thai

Reports To: Director of New Brands
Department: Marketing
Location: Philippines - Remote
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Key Responsibilities / Duties:

  • Actively manage a full marketing and brand strategy, ensuring that you have an optimal mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand
  • Establish additional market led operations processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial start up and agile approach and spirit
  • You will be responsible for all marketing, business development and delivering ROI for your brand
  • You will work on defining customer life cycle and maximising customer lifetime value working closely with internal marketing, Retention and HVC team.
  • Conduct and negotiate affiliate and digital marketing agreements
  • You will work closely with the Technical, Trading, Product and Commercial teams in order to ensure the effective coordination of operations and ongoing operational performance monitoring, and management.
  • Maintaining a strong understanding with regards to the offerings of competitors in the marketplace.
  • Manage annual budget planning, quarterly forecasting and EBIT performance
  • Working collaboratively with product development and consumer marketing to ensure that the digital customer proposition is best-in-class in the market
  • Define and communicate the local market strategy, offer and product for Thailand, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.

Person Specification, Skills, Experience & Qualifications: ​​​​​​​

  • Extensive industry experience.
  • Some experience at Senior level in a B2C environment in Thailand.
  • Experience in developing profitable strategies and implementing vision
  • Fluency in Thai and English (written and verbally).
  • While very entrepreneurial but still with some experience of providing accurate reporting across all functions.
  • Understanding of Thai gaming environment with a strong experience in customer acquisition and retention.
  • Understanding of various gaming verticals and related products and how to maximize the profitability on each.
  • Experience of aligning multiple internal functions across the company to meet strategic business objectives.
  • Deep understanding of the Thai gambling marketplace.
  • Experience in P&L management within a leading gambling operator.
  • Proven track record of managing teams within a dynamic working environment.
  • Prepared to be hands-on when required.

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    BetVictor is an equal opportunity employer.