CRM Manager Asia

Reports To: Head of Retention Asia
Department: BV Asia
Location: Gibraltar
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Key Responsibilities / Duties:

As CRM Manager, you are responsible for developing, planning, and executing the customer retention strategy and plans across all of our products (sportsbook, casino) and CRM channels (email, sms, push, on-site). Ensuring that the team is organized and able to complete all daily tasks.

Full understanding of the team’s daily tasks and ensuring that all reports are completed and up to date in order to provide the company with key insights to our retention strategy

Your responsibilities include:

  • Develop, plan and execute cross-channel campaigns, leveraging the sporting calendar, product innovations and customer events.
  • Set up and continuously improve lifecycle journeys and ad-hoc campaigns to find the most effective way to convert, onboard, cross-sell, retain and reactivate customers across sportsbook and casino.
  • Use rigorous testing to make strategic recommendations regarding customer journeys and tactical cross-channel campaigns.
  • Define and evaluate potential of new CRM strategies and initiatives.
  • Provide analysis of data and efficiency of campaigns and bonus effectiveness, as well as commentary on how this informs future CRM strategy.
  • Champion CRM initiatives and actively seek ways to develop our CRM strategies by following trends and developments across industries.
  • Monitor and maximise customer lifetime value strategies.
  • Develop testing strategies for all aspects of CRM to ensure the most effective use of channels, promotions and products.
  • Work with the team in order to complete all daily requirements.
  • Work closely with other departments to ensure smooth running and planning of key events.
  • Ability to report and analysis all retention areas.

Person Specification, Skills, Experience & Qualifications:

We’re looking for people who can find themselves in the following values:

  • You deliver excellence by focusing on great results rather than process.
  • You are passionate about sportsbook and are hungry to understand key motivations that drive customers behaviour.
  • You are dynamic and seek what is best for BetVictor, rather than best for yourself.
  • You take initiatives and feel strongly responsible for delivering customer centric and innovative experiences.
  • You make time to approach and help colleagues in the wider team.
  • You help others to be great and work closely together with other teams to accomplish more.
  • You honestly and openly share your views, even if they are controversial.

BetVictor is an equal opportunity employer.

Apply for this position


    BetVictor is an equal opportunity employer.