Digital Marketing Executive

Reports To: Digital Marketing Manager
Department: Marketing UK
Location: Gibraltar
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Key Responsibilities / Duties:

  • Day to day running and optimisation of our paid social and display campaigns for the UK market. Not limited to but including DSP and native advertising.
  • Campaign building, budget management, bidding, ad creation and testing.
  • Planning and execution of acquisition activities across paid channels.
  • Supporting a multi-brand strategy within UK and wider International brands within Business.
  • Monitor pacing delivery and finding ways to optimise based on business objective metrics/goals.
  • Campaign reporting utilising range of analytical tools.
  • Proactive daily analysis and campaign optimisation.
  • Interacting with external partners, including, but not limited to, coordination and consultation to ensure a successful advertising campaign.
  • Manage and be accountable for billing reconciliation, invoicing, and reporting.
  • Perform the day-to-day ad placement, scheduling the event specific campaigns.
  • Brief Display assets to the Creative Department, ensuring the delivery meets required standards and the deadline.
  • Creation & Management of Acquisition Promotions with other departments to ensure promotion will be assigned to the campaign.
  • Troubleshoot discrepancies, resolve any traffic issues and reconcile discrepancies with transactional reporting tools.
  • Support Display Partner onboarding with our Standard acquisition documentation
  • Liaise with other Marketing Departments to ensure that marketing hits the annual targets.
  • Ensure the compliance of every campaign and communication.

Person Specification, Skills, Experience & Qualifications:

  • Hands-on Social Media advertising experience working in an agency or running display activities in-house.
  • Mobile tracking setup and SDK & APK knowledge is an advantage.
  • A-to-Z mobile acquisition campaign delivery.
  • Understanding of the registration to conversion acquisition funnel.
  • Thorough knowledge of Facebook and Twitter advertising platforms
  • Understanding of Display Advertising and cross-channel tracking an advantage.
  • Strong analytical, reporting and Excel skills.
  • Excellent writing and communication skills.
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
  • Knowledge of and interest in sports is advantageous.

BetVictor is an equal opportunity employer.

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    BetVictor is an equal opportunity employer.