Digital Marketing Manager

Reports To: Head of Digital Marketing
Department: Sports, Risk & ROW
Location: Gibraltar
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Purpose of the role:

  • Development and planning of display & app marketing activities, including ASO.
  • Analysis of display & app campaign performance
  • Managing display & app partners and platforms
  • Training & manage display & app executives.

Key Responsibilities / Duties:

  • Performance ownership for all display & app acquisition activities
  • Creating campaigns for app / display acquisition campaigns targeted at on-boarding new players through paid social, display/programmatic/RTB, ad networks & publishers and app marketing partnerships
  • App Store Optimization analysis and ASO strategies development
  • Managing relationship with display & app marketing projects across design department, product and development teams
  • Training and management of junior team members within the app & display space
  • Identification and strategic recommendations towards new media purchases and data- driven testing
  • Management of platforms used for ad delivery, serving, optimisation and performance monitoring
  • Training and management of junior team members within the display & app space
  • Analysis of end-to-end campaign data and strategic recommendations
  • Monitoring and researching new developments in digital marketing (with substantial focus on Mobile Innovation), developing strategies to capitalize on new opportunities in these areas.
  • Managing the B2B relationship and Service Line teams across different countries and Brands.

Person Specification, Skills, Experience & Qualifications:

  • Hands-on experience in display marketing (preferably across agency as well as on the client/business side)
  • Demonstrated ability to develop, plan and execute display activities with direct partners as well as through 3rd parties
  • Proven experience of hands-on management of tools across: audience purchasing and targeting, ad serving and delivery as well as performance monitoring
  • Managing and executing display activities across: premium inventory, direct partnerships, RTB and programmatic
  • Experience across Facebook, Native ads, Twitter, Premium Display, DSP Media
  • Proven experience of aggressively growing new media channels across desktop and mobile, with clear demonstration of testing, analysis and ROI optimisation
  • Proven and strong understanding of current practices in digital marketing, social media, cross-device marketing, prospecting, look-alike targeting, retargeting and remarketing
  • Proven ability to examine data from a variety of sources to form a complete analysis of a campaign
  • Commercially focused approach to channel strategy and management
  • Numerate and analytical problem solver, able to evaluate own data and provide recommended course of action
  • Excellent communication skills
  • Ability to work independently as well as in a team

Relocation Package:

BetVictor will take care of all your relocation requirements including booking flights, organising airport transfers, paying for movement of additional belongings and providing rental assistance for the first three months.

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    BetVictor is an equal opportunity employer.