Engagement Executive (Asia)

Reports To: Head of Engagement (Asia)
Department: BV Asia
Location: Gibraltar
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Key Responsibilities / Duties:

  • Devise and execute daily plans for Asia sportsbook highlighting key events for the Asia Business. Present accurate and engaging content to customers accordingly.
  • Work with the Head of engagement to produce relevant daily boosts, banners and content for the Asia Sportsbook.
  • Manage and develop social media channels to support digital advertising strategy. Be the voice of BetVictor Asia across all social media channels.
  • Maintain all content on all channels including Betting Rules, Compliance and Help pages, ensuring accurate translation and presentation.
  • Become proficient in the use of multiple content tools, including multiple CMS tools which are used to dynamically manage betting content, translation tools and graphic design tools.
  • Maintain vigilance on betting trends, especially channel trends and popular trends in bet placement and social media platforms and ensure that these trends are communicated appropriately internally.
  • Act as a guardian for the first impressions of the BetVictor Asia Product, ensuring content and imageries are in line with brand strategy and tone of voice.
  • Maintain close relationships with multiple departments across the business especially those within the wider commercial and operational teams.
  • Use data and testing to develop better experiences for customers interacting with the website via multiple devices.

Person Specification, Skills, Experience & Qualifications:

  • Native in Mandarin Chinese, (written, verbal and presentation).
  • Strong understanding on social media platforms i.e. Forums,Wechat,Weibo.
  • Someone who enjoys working closely with colleagues and delivering as part of a team.
  • An organised individual with attention to detail. Deliver at a high pace with accuracy.
  • Any experience working with content management systems (CMS) & graphic design tools would be advantageous.
  • Work as part of a 7-day week unit, with a flexible approach to shift patterns including weekends. Hours are likely to coincide with the needs of the Asia Business (early starts / nights)

BetVictor is an equal opportunity employer

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    BetVictor is an equal opportunity employer.