Head of ROW

Reports To: Director of Emerging Markets
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Responsible for the launch and development of a new casino only brand under our Gibraltar licence.
  • Oversees all operations and marketing activities of our Rest of World business to ensure desired results are achieved, consistent with the Business strategy.
  • Responsible for all marketing, business development and delivering ROI for the region.
  • Working closely with HVC team to ensure best in class bespoke programs for HVCs.
  • Working on defining customer life cycle and customer value metrics. Managing teams that fulfil all Acquisition, Retention, and Engagement responsibilities.
  • Working closely with the Digital Marketing, Trading, Product, and broader Commercial teams to ensure the effective coordination of operations, including operational performance monitoring, and driving change and improvement.
  • Activating existing sponsorships, brand ambassadorships and media partnerships, ensuring maximum value to the business of assets where possible.
  • Suggesting improvements and initiating projects for BetVictor working closely with Product and Partners to deliver on these.
  • Maintaining a strong understanding of competitors in the marketplace.
  • KPI reporting to ensure full market efficiency and profitability are maintained.
  • Working collaboratively with product and platform development and consumer marketing to ensure that the digital customer proposition is best-in-class in the market.

Key Working Relationships:

  • Digital Marketing Team: Agreeing and delivering on brand digital strategy across acquisition and retention channels and lifecycles.
  • Acquisition Team: Ensuring strategy translates across all digital channels, with strong focus on SEO, PPC, Affiliate and Display including KPI measurement.
  • Retention Team: Responsible for managing all Customer value and lifecycle tiers, delivering the most effective and dynamic communications and ensure KPI’s are met.
  • Engagement Team: Serving most relevant content designed to engage with existing and activate new Customers.
  • Brand & Creative: Tone of voice & creative content.
  • BI Analytics: Ensure all optimisation efforts for BetVictor are done with analytics at the heart.
  • Operations team: Customer Service, CDD, and Payments Operations.
  • Compliance: Ensure all communications and Company practices meet compliance guidelines and terms of relevant licence.

Person Specification, Skills, Experience & Qualifications:

  • Highly motivated individual that can prioritise, meet deadlines, and find solutions across all areas of our business.
  • Proven and strong understanding of current practices in acquisition, retention, and engagement tools.
  • Deep understanding Casino products including trends and upcoming opportunities.
  • Experience of free to play/play to play strategies, and how and when to utilise across lifecycle and value tiers.
  • Excellent collaborative and negotiation skills.
  • Proven leader that can motivate teams to deliver best in class products and offers.
  • Deep understanding of the Customer, enabling you to champion Customer through working with UX,UI, CS and Compliance teams.
  • Understanding of bespoke treatment of HVCs
  • Record of setting, tracking, and achieving key KPI’s across acquisition, conversion, retention, and engagement measures.
  • Experience of budgetary responsibility including revenue, bonusing, media spend and OPEX.

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    BetVictor is an equal opportunity employer.