Key Responsibilities / Duties:
- Assist in consolidating data from multiple platforms, partners and stakeholders, for the purpose of evaluating campaign results
- Prepare detailed briefs and clear communications with internal teams/departments
- Liaise with the dedicated promo teams and promo operation teams to review and set up campaigns and stress testing all campaigns before launch
- Monitoring campaign results on a daily basis and provide a summary of key metrics
- Proactively manage the competitor’s analysis and propose changes on our brand
- Work alongside the Brand Manager to produce a set of KPIs for each campaign that compliments the overall departmental goals
- Provide reports to the senior management detailing the success of each campaign
- Managing the brand ambassador marketing campaigns – working alongside the Sponsorship Manager
- Seek and activate third party relationships in regards to possible Acquisition channels
Person Specification, Skills, Experience & Qualifications:
- Minimum a Diploma in Business or equivalent
- Extensive experience within a digital marketing industry preferably in Gaming industry or equivalent
- Experience in digital marketing role preferred
- Strong command of Mandarin in written & communications required; moderate level in English is acceptable.
- Ability to use Adobe Photoshop is a good advantage.
- Must be familiar with most MS Office software
- Interested in all kinds of digital tools/platforms, with a deep interest in digital and mobile marketing developments.
- Ability in managing project with a ‘can-do’ attitude is critical for success in this role.
- Analytical with an affinity for numbers and Excel
- Discipline, eager to learn and explore insights, and have an inquisitive mind to question how things can be bettered.
- Attention to detail and meticulous
- Mature and objective person who is professional