Marketing Executive

Reports To: Brand Manager – Biying
Department: B2B
Location: Gibraltar
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Key Responsibilities / Duties:

  • Assist in consolidating data from multiple platforms, partners and stakeholders, for the purpose of evaluating campaign results.
  • Prepare detailed briefs and clear communications with internal teams/departments.
  • Liaise with the dedicated promo teams and promo operation teams to review and set up campaigns and stress testing all campaigns before launch.
  • Monitoring campaign results on a daily basis and provide a summary of key metrics.
  • Proactively manage the competitor’s analysis and propose changes on our brand.
  • Work alongside the Brand Manager to produce a set of KPIs for each campaign that compliments the overall departmental goals.
  • Provide reports to the senior management detailing the success of each campaign.
  • Managing the brand ambassador marketing campaigns – working alongside the Sponsorship Manager.
  • Seek and activate third party relationships in regards to possible Acquisition channels.

Person Specification, Skills, Experience & Qualifications:

  • Experience in digital marketing role preferred.
  • Strong command of Mandarin in written & communications required; moderate level in English is acceptable.
  • Ability to use Adobe Photoshop is a good advantage.
  • Must be familiar with most MS Office software.
  • Interested in all kinds of digital tools/platforms, with a deep interest in digital and mobile marketing developments.
  • Ability in managing project with a ‘can-do’ attitude is critical for success in this role.
  • Analytical with an affinity for numbers and Excel.
  • Eager to learn and explore insights and have an inquisitive mind to question how things can be bettered.
  • Attention to detail and meticulous.
  • Mature and objective person who is professional.

 

BetVictor is an equal opportunity employer.

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    BetVictor is an equal opportunity employer.