PPC Executive

Reports To: PPC Manager
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties

  • The main responsibility is the day-to-day managing of our PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation).
  • Taking responsibility for Apple Search and Universal App Campaigns optimization.
  • Reporting on PPC campaigns and identifying areas for improvement.
  • Liaising with other channels to share best practices, knowledge, experience, results and test findings.
  • Keyword research and analysis.
  • Monitoring competitor’s activity.
  • Evaluating, proposing and implementing the most suitable PPC optimisation.
  • Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
  • Creative A/B testing.

Person Specification, Skills, Experience & Qualifications:

  • Analytical problem solver, who is not afraid of diving deep into data
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
  • Strong analytical, reporting, and Excel skills combined with excellent communication skills
  • A degree in Marketing, Business, Communication, or a related discipline is desired but not a must

Experience & Qualifications:

 

  • Hands-on PPC experience working in an agency or running PPC activities in-house
  • E-gaming PPC experience is a big advantage
  • Experience using Google Ads, Bing Ads, and Apple Search Ads
  • Valid Google Ads certification is an advantage
  • Ability to work along business targets and KPIs
  • Knowledge of sports and casino is advantageous
  • Theoretical understanding of the commercial world, KPIs, and best practices of paid media marketing

BetVictor is an equal opportunity employer

Apply for this position


    BetVictor is an equal opportunity employer.