PPC Executive

Reports To: PPC Manager
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties

  • The main responsibility is the day-to-day managing of our PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation).
  • Taking responsibility for Apple Search and Universal App Campaigns optimization.
  • Reporting on PPC campaigns and identifying areas for improvement.
  • Liaising with other channels to share best practices, knowledge, experience, results and test findings.
  • Keyword research and analysis.
  • Monitoring competitor’s activity.
  • Evaluating, proposing and implementing the most suitable PPC optimisation.
  • Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
  • Creative A/B testing.

Person Specification, Skills, Experience & Qualifications

  • Hands-on PPC experience working in an agency or running PPC activities in-house an advantage.
  • E-commerce or E-gaming PPC experience is an advantage.
  • Good knowledge of AdWords and Bing ads.
  • Valid AdWords certification is an advantage.
  • Understanding of PPC and cross-channel tracking is an advantage.
  • Strong analytical, reporting and Excel skills.
  • Excellent writing and communication skills.
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
  • Degree in Marketing, Business, Communication or related discipline.
  • Desirable: experience with YouTube/Video and Display/Remarketing within Google.
  • Knowledge of sports is a big advance but not must.

BetVictor is an equal opportunity employer

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    BetVictor is an equal opportunity employer.