Key Responsibilities / Duties
- The main responsibility is the day-to-day managing of our PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation).
- Taking responsibility for Apple Search and Universal App Campaigns optimization.
- Reporting on PPC campaigns and identifying areas for improvement.
- Liaising with other channels to share best practices, knowledge, experience, results and test findings.
- Keyword research and analysis.
- Monitoring competitor’s activity.
- Evaluating, proposing and implementing the most suitable PPC optimisation.
- Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
- Creative A/B testing.
Person Specification, Skills, Experience & Qualifications:
- Analytical problem solver, who is not afraid of diving deep into data
- A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
- Strong analytical, reporting, and Excel skills combined with excellent communication skills
- A degree in Marketing, Business, Communication, or a related discipline is desired but not a must
Experience & Qualifications:
- Hands-on PPC experience working in an agency or running PPC activities in-house
- E-gaming PPC experience is a big advantage
- Experience using Google Ads, Bing Ads, and Apple Search Ads
- Valid Google Ads certification is an advantage
- Ability to work along business targets and KPIs
- Knowledge of sports and casino is advantageous
- Theoretical understanding of the commercial world, KPIs, and best practices of paid media marketing
BetVictor is an equal opportunity employer