PPC Manager

Reports To: Head of Digital Marketing
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Responsible for the development of the PPC function and its growth.
  • Supporting the Head of Digital Marketing in overarching planning and execution of the PPC-related activity across UK Brand.
  • Servicing our core gaming brands and aligning on their commercial PPC objectives and KPI targets (i.e. LTV, Conversions, Budget, Conv. Rate, Cost Per Conv.)
  • Managing a team and being responsible for all PPC activity, accounts, and platforms across Bing, Google, Apple Store, Google Play Store, and other platforms.
  • Delegating PPC tasks to the team members around campaign building, keyword development, bid management, ad copy creation, ad extension, and testing of journeys.
  • Reporting on PPC accounts to senior management and the key brand stakeholders, identifying areas for improvement, taking learnings forward.
  • Supporting the brands in providing seasonal campaign coverage for Sportsbook and Casino activity.
  • Innovative approach in search marketing with testing, analysing and actioning.
  • Ensuring the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
  • Recruitment, training, and management of new team members.

Person Specification, Skills, Experience & Qualifications:

  • Strong hands-on PPC experience working in an agency or running PPC activities in-house.
  • An E-commerce or E-gaming PPC experience is essential.
  • Understanding the registration to conversion acquisition model.
  • Thorough knowledge of AdWords, Bing Ads, and Google Analytics.
  • Valid AdWords certification.
  • Understanding of PPC and cross-channel tracking.
  • Strong analytical, reporting, and Excel skills.
  • Excellent written and communication skills.
  • Experienced in managing small to large teams
  • Degree in Marketing, Business, Communication, or related discipline.
  • Desirable: Experience with YouTube/Video and Display/Remarketing within Google

BetVictor is an equal opportunity employer

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    BetVictor is an equal opportunity employer.