PPC Manager

Reports To: Head of Acquisition UK
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties

  • The main responsibility is the day-to-day running of our PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation, extension and LP testing)
  • Taking responsibility of PPC optimisation and performance (budget management, responsibility for targets etc)
  • Reporting on PPC campaigns and identifying areas for improvement.
  • Liaising with other acquisition channels to share best practice, knowledge, experience, results and test findings.
  • Keeping on top of latest innovations in search marketing and testing these as appropriate.
  • Managing all PPC accounts and platforms across Bing, Google, Apple Store, Google Play Store and other platforms.
  • Evaluating, proposing and implementing the most suitable PPC optimisation.
  • Ensuring best practice is adhered to with regards SEM account structure, campaign setup and optimisation.
  • Ensuring that PPC KPIs, targets, FTDs and budgets are in line with the plan.
  • Train new team members.
  • Align sportsbook, Brand and Casino PPC activities.

Person Specification, Skills, Experience & Qualifications

  • Good hands-on PPC experience working in an agency or running PPC activities in-house.
  • E-commerce or E-gaming PPC experience essential.
  • Understanding the registration to conversion acquisition model.
  • Thorough knowledge of AdWords, Bing Ads and Google Analytics.
  • Knowledge of Marin / Kenshoo or any other PPC management tool is an advance.
  • Valid AdWords certification.
  • Understanding of PPC and cross-channel tracking.
  • Strong analytical, reporting and Excel skills.
  • Excellent writing and communication skills.
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
  • Degree in Marketing, Business, Communication or related discipline.
  • Desirable: experience with YouTube/Video and Display/Remarketing within Google.
  • Knowledge of sports is a big advance but not must.

BetVictor is an equal opportunity employer

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    BetVictor is an equal opportunity employer.