Retention Executive (Heart Bingo)

Reports To: Retention & Engagement Manager (Heart Bingo)
Department: B2B
Location: Gibraltar
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Key Responsibilities / Duties:

  • Running of Heart Bingo Retention campaigns, both ad-hoc and automation.
  • Working closely alongside the acquisition teams to ensure optimal handover from acquired to retained.
  • Through support functions including Engagement, Casino and Bingo, optimise all retention campaigns to appeal to a recreational base.
  • Plan the long-term campaign strategy through an expert knowledge of Bingo, and casino milestones that will most effectively hold recreational appeal.
  • Ensure relevant reporting is in place to effectively measure the performance of all areas of retention.
  • Identifying areas of improvement and working with relevant internal/external teams to modernise how we work.
  • Reduce reliance on bonus-led campaigns through product driven engagement methods.
  • Protect the Customer and Company through expert understanding of our Company approach to Safer Gambling, and the wider Licensing Obligations.

Person Specification, Skills, Experience & Qualifications:

  • Strong experience working in an online gaming environment, preferably within CRM team.
  • Develop relationships both in their own team and across wider business.
  • Detailed knowledge of CRM lifecycles/strategies/journeys to ensure retention of correct players and reduce potential abuse.
  • Motivated individual with a drive to improve the current team structure as well as current promotional and retention tools.

Relocation Package:

BetVictor will take care of all your relocation requirements including booking flights, organising airport transfers, paying for movement of additional belongings and providing rental assistance for the first three months.

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    BetVictor is an equal opportunity employer.