Retention Manager – Parimatch UK

Reports To: Head of Parimatch UK
Department: UK Region
Location: Gibraltar
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Key Responsibilities / Duties:

  • Manages the day-to-day running of Parimatch retention promotions and communications, including scheduled, automated, and ad-hoc campaigns through multiple channels.
  • Responsibility for retention budget, taking accountability of spend at a campaign and tier level, ensuring reinvestment is within agreed levels.
  • Working closely alongside Acquisition teams to ensure optimal handover from acquired to retained.
  • Have a strong commercial awareness and be able to identify which campaigns drive maximum value. Take relevant actions where necessary.
  • Through support functions including Engagement, Casino and Sports, optimise all retention campaigns to appeal to a recreational base.
  • Plans the long-term campaign strategy of both products through an expert knowledge of sporting events, and casino milestones that will most effectively hold recreational appeal.
  • Ensure relevant reporting is in place to effectively measure the performance of all areas of retention.
  • Identify unique opportunities to drive the growth of a young UK brand focusing on differentiation and brand pillars.
  • Present on campaign performance and be able to demonstrate revenue/behavioural impact to customer base.
  • Protecting the Customer and Company through expert understanding of, and adherence to, Company approach to affordability and safer gambling, marketing compliance and the wider Licensing Obligations.
  • Develop an excellent understanding of RAMP to maximise campaign effectiveness and drive improvements.
  • Gain strong understanding of following tools – CMS, JIRA, VCPortal, Tableau, Thunderbite, Movable Ink.
  • Responsible for managing Retention Executive including training, development, setting processes, objectives and targets.

Key Relationships:

  • UK Regional Team.
  • Parimatch Global.
  • Central Marketing and Tools team.
  • Analytics team.
  • Product teams.
  • Compliance functions.
  • 3rd Party providers.

Person Specification, Skills, Experience & Qualifications:

  • Previous working experience in an online gaming company, preferably within CRM team.
  • Have a strong commercial awareness and be able to adapt strategy, promotions, communications to the business needs, as well as identify trends and take actions.
  • Previous team management experience preferred but not essential.
  • Strong leader and communicator who can develop relationships both in own team and across wider business.
  • Detailed knowledge of CRM lifecycles/strategies/journeys to ensure retention of correct players and reduce potential abuse.
  • Understanding of UK market and GBGC requirements for promotional activity.
  • Highly motivated individual with a drive to improve current performance, promotional and retention activity.

BetVictor is an equal opportunity employer.

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    BetVictor is an equal opportunity employer.