Retention Manager (ROW)

Reports To: Head of Engagement (ROW)
Department: Sports, Risk & ROW
Location: Gibraltar
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Purpose of the role:

This role is responsible for the retention of BetVictor’s ROW database.

  • Manages the day-to-day running of BetVictor's Retention campaigns, both ad-hoc and automation
  • Responsible for the retention budget, taking accountability of spend at a campaign and tier level, ensuring reinvestment is within agreed levels
  • Working closely alongside the acquisition teams to ensure optimal handover from acquired to retained
  • Through support functions including Engagement, Casino and Sports, optimise all retention campaigns to appeal to a recreational base
  • Plan the long-term campaign strategy through an expert knowledge of sporting events, and casino milestones that will most effectively hold recreational appeal
  • Ensure relevant reporting is in place to effectively measure the performance of all areas of retention
  • Drive through change within all channels by identifying areas of improvement and working with relevant internal/external teams to modernise how we work
  • Reduce reliance on bonus-led campaigns through product driven engagement methods
  • Protect the Customer and Company through expert understanding of our Company approach to Safer Gambling, and the wider Licensing Obligations

Key Working Relationships:

  • ROW team
  • Central Marketing and Tools team
  • Analytics team
  • Product teams
  • Compliance functions
  • 3rd Party providers

Person Specification, Skills, Experience & Qualifications:

  • Strong experience working in an online gaming environment, preferably within CRM team
  • A strong leader who can develop relationships both in their own team and across wider business
  • Detailed knowledge of CRM lifecycles/strategies/journeys to ensure retention of correct players and reduce potential abuse
  • Motivated individual with a drive to improve the current team structure as well as current promotional and retention tools

Relocation Package:

BetVictor will take care of all your relocation requirements including booking flights, organising airport transfers, paying for movement of additional belongings and providing rental assistance for the first three months.

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    BetVictor is an equal opportunity employer.