Senior Creative

Reports To: Lead Creative
Department: Brand & Creative
Location: Gibraltar
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Key Responsibilities / Duties:


  • Seeks out and actively influences the creative team by keeping up with the latest trends (music, politics, culture, competitors) and demonstrating how this translates in creativity.
  • Can articulate thinking through visual and verbal language in a concise way.
  • Creates campaignable ideas across multiple touchpoints.
  • Brings the brand to life through a variety of brand assets.
  • Designs to a high aesthetic level.
  • Champions “Definitive Article” branding and understands how to get a brand noticed and chosen.
  • Demonstrates a deep understanding of how to connect brand strategy to creative work.
  • Creates holistic ideas and executions that build on BetVictor’s Brand’s world and offers a unique point of difference through using all aspects of the brand’s visual, verbal and visceral behaviours.
  • Quickly edits ideas to focus in on the best ideas.
  • Supports creative projects through all touch points.
  • Articulates how creative work translates into results.


  • Understands and performs in own role within the wider team.
  • Understands the roles of the Creative Team and wider Creative Studio and utilises the right people effectively to deliver timely creative solutions.
  • Collaborates with and uses the “client’s” knowledge as part of the wider team.
  • Actively offers ideas and opportunities to other teams.
  • Mentors other team members.


  • Inspires others to take personal responsibility for own work and personal development.
  • Displays integrity, honesty, reliability, responsiveness and openness to be trusted by colleagues and team members.
  • Acts as a source of inspiration which ultimately translates to additional work and satisfaction.
  • Actively appreciates colleagues, partners and suppliers to recognise and reward great work.
  • Responsible for running the team and projects when the Creative Lead and Director is not in the studio.
  • Mentors Creatives within the team.

Brand Guardianship

  • Behaves as a creative partner to the product and digital marketing teams to build trust and long-term relationships.
  • Through early involvement and partnership in projects fully understands what the BetVictor brand stands for, its core values and the Brand World it strives to evoke.
  • Acts a brand ambassador, challenging and interpreting feedback where necessary to build the brand.
  • Demonstrates design knowledge, expertise and relevant provocation in line with the brand.
  • Proactively looks for opportunities that might aid the Brand’s long-term health.


  • Able to articulate ideas both visually and verbally.
  • Listens actively and openly and responds well to feedback.
  • Offers honest and constructive feedback.
  • Listens actively and openly to the team and peer group.
  • Communicates at all levels with confidence and clarity.
  • Asks the right questions, challenging when appropriate.
  • Able to adapt communication style to audience and situation, whilst always delivering a consistent message.
  • Delivers strong creative pitches, presentations that aim to influence results.
  • Openly encourages collaborative ways of working and cross department communication and engagement.

Design Application

  • Seeks out new innovations and demonstrates how these can be leveraged in design.
  • Evaluates existing use of media and identifies development areas for the brand and business.
  • Displays an understanding of how to bring concepts to life within technical parameters.
  • Manage relationships with third party collaborators, sourcing and critiquing appropriate talent for the brief.

Person Specification, Skills, Experience & Qualifications: ​​​​​​​

  • Able to multi-task, working on several different projects at a time.
  • Designing digital material for different markets.
  • Fluent in Adobe CC products, specifically Photoshop and Illustrator. Video / AV skills a bonus.
  • Able to work in a team, coordinating, giving creative feedback to agency partners where necessary.
  • Possessing strong photo manipulation skills.
  • Experience in creativity across all touch points.
  • Technical mastery of Adobe CS programs.
  • Advise on Creative quality and ideas.
  • Ideally have experience in the Gaming industry.
  • Experience working in a fast-paced environment.
  • Exposure to HTML5 and CSS a bonus.


BetVictor is an equal opportunity employer.


Apply for this position

    BetVictor is an equal opportunity employer.