SEO Copywriter

Reports To: SEO Commercial Team Lead
Department: SEO
Location: Gibraltar
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Key Responsibilities / Duties:


  • Write original, error-free and engaging content to support SEO strategies; could include but is not limited to blogs, infographics, video scripts and website content.
  • Take a hands-on approach with copywriting and editing for different audiences to support each brands voice and tone to ensure all concepts are in-line with brand direction and follow legal & compliance guidelines for the applicable market.
  • Has a keen sense of empathy, knowing what inspires, provokes and engages
  • Is acutely aware of cultural, technological and industry trends
  • Uses narrative and a flair for language to bring the brand to life
  • Make necessary content changes to the website to support new product launches and product conversions.


  • Obsessive attention to detail with outstanding proofreading, fact-checking, editing skills and flawless grammar.
  • Thrive in a fast-paced, deadline-driven environment, handling multiple projects at a time
  • Perform ongoing keyword research, competitor analysis and audience intent research to identify content gaps and opportunities and drive content planning/creation


  • Understands their role within the wider SEO team
  • Collaborate with multiple teams on content and product details needed (teams include but are not limited to Casino, Product, Marketing, and more).
  • Unafraid to offer up ideas both within the team and to other departments


  • Is verbally persuasive, able to sell ideas and concepts in an articulate way
  • Attentive to feedback, responding positively
  • Offers constructive feedback

Brand Guardianship

  • Has complete understanding of the BetVictor (UK, IRL, CA), Parimatch and Heart Bingo Brand
  • Adapts the brand to different media platforms with ease
  • Communicates the brand within the company bringing all departments onboard with its core values and what it strives to evoke.


  • Inspires self and others to take personal responsibility for own work and personal development
  • Displays integrity, honesty, reliability, responsiveness and openness to be trusted by colleagues from all departments
  • Acts as a source of inspiration internally which can ultimately translate to additional work and satisfaction

You Will Be

  • Confident in consistently producing persuasive copy
  • Able to manage and prioritise workload
  • Understanding of customer base
  • Collaborative
  • Proactive
  • Exceptional at researching
  • Ideally experienced in Gaming industry

Person Specification, Skills, Experience & Qualifications:

  • You have experience in SEO/content marketing
  • You possess strong, versatile writing skills, can conduct thorough research and are capable of writing/editing articles, product copy, etc.
  • You have a passion for digital marketing and staying up to date with the latest trends and best practices in SEO and content marketing
  • You have strong knowledge of Search Engine Optimization and the “white hat” way
  • You are familiar with SEO and analytics reporting tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • You have working knowledge (even if basic) of HTML and experience with CMS platforms such as WordPress etc.
  • You have strong project management and organizational skills - demonstrated through your ability to think on your feet, work with limited resources, and manage multiple campaigns with tight deadlines
  • You’re self-motivated with the ability to quickly pick up new skills and learn new tasks
  • You have excellent communication skills, both written and oral, and pay close attention to detail
  • Experience in Gambling Industry will be an advantage.

BetVictor is an equal opportunity employer

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    BetVictor is an equal opportunity employer.