SEO Copywriter

Reports To: SEO Manager
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties:

  • Writing original content that is engaging, persuasive and error-free – blogs, articles, product descriptions and press releases.
  • Ensuring that any content written is compliant and follows defined compliance processes
  • Working closely with the SEO Manager to developing keyword strategies; this includes researching/identifying keywords and creating a content calendar that prioritises the creation of required content within the needed timelines
  • Using the provided tools and data to identify opportunities for improvement to written content (bounce rates/ conversions) and what types and styles of content perform best.
  • Ensure customer experience remains at the centre of SEO developments – understand our prospective customers: who they are and what they are interested in.
  • Delivery of regular reports demonstrating task progress and resulting value of executed developments.

Person Specification, and Skills:

  • You are verbally persuasive, able to sell ideas and concepts in an articulate way
  • You have a passion for sports content which can be seen in your writing
  • You understand online gaming products or are interested in learning about them
  • You are interested in SEO as it relates to marketing and eager to learn more in this field
  • You are highly organised and able to prioritise effectly

Experience & Qualifications:

  • Strong experience as a copywriter
  • A strong copywriting portfolio that includes press releases, product descriptions, web pages, sales letters, etc
  • Demonstratable knowledge of SEO and copywriting strategies
  • Experience using writing and content management tools

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    BetVictor is an equal opportunity employer.