SEO Executive (UK)

Reports To: Head of Acquisition (UK)
Department: Marketing
Location: Gibraltar
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Key Responsibilities / Duties

  • Define sports and casino growth opportunities for the locale and request content/campaigns from the SEO Service line team.
  • Upload/ Update delivered content from either the agency or inhouse
  • Project manages service line roadmap to ensure UK delivers all projects on time
  • Onsite content quality assurance
  • Internal linking optimisation including navigation management.
  • Ensures local SEO budget is spent efficiently
  • Accountable to reporting on SEO KPIs and commercial metrics and evidence the impact of your work through these KPIs.

Key Working Relationship

  • Working with the SEO global team in daily basis, in order to follow the regional strategy.
  • Casino Operations
  • Compliance teams
  • Legal teams
  • Sportsbook operations
  • Trading
  • Brand and creatives
  • IT teams

Person Specification, Skills, Experience & Qualifications

  • Knowledge of Search Engine Optimisation strategies and techniques
  • Proficiency in MS Excel, PowerPoint, and MS Word
  • Knowledge of On-page and Off-pages SEO
  • Ability to set and execute strategies to improve domain authority and organic rankings.
  • Ability to work closely with the wider SEO and marketing teams but also independently as needs be.
  • Excellent skills of google analytic, google webmaster, Google ad words tool
  • Excellent communication skills (written and verbal)
  • Knowledge of google updates ( panda penguin hummingbird )
  • CMS management experience 3- 5 years
Apply via Email