Singer-songwriter named as the brand ambassador for Heart Bingo as part of the brand’s relaunch under Gibraltar-based online gambling company, and B2B solutions provider BetVictor.

Olly Murs first came to the public’s attention in 2009 after finishing runner up in the X-Factor and has since enjoyed a hugely successful career in music and beyond, recording several UK number one hits including ‘Heart Skips a Beat’ and ‘Troublemaker’ and four number 1 multi-platinum selling albums during his 12-year career in the music industry.

The singer-songwriter and presenter is set to become the new face and voice of Heart Bingo, promoting the brand on billboards, online ads, radio ads, and with shared posts to his 4.1M Facebook and 3.6M Instagram followers.

“I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to Bingo in my early twenties and always admired the joy & community spirit around it. I’m looking forward to meeting the ‘Hearties’ and turning up the feel-good at the official home of feel-good bingo”, said Olly Murs.

The partnership will also include video content and personalised messages for players at Heart Bingo, along with competitions to win tickets to his shows, meet-and-greets, and an exclusive branded Olly Murs Slot game and Bingo Room. Turlough Lally, Director of eGaming at Heart Bingo said of the partnership, “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know our Heart Bingo Community.”

About BetVictor

BetVictor is an online gambling company and B2B solutions provider licensed in Germany, UK, Ireland, Gibraltar and the Isle of Man. Founded in 1946, the privately-owned gambling operator employs 600 worldwide with its global headquarters based in Gibraltar.

Offering sportsbook, casino and bingo, BetVictor is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging in-house developed technology and award-winning products.
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